MeDeA is an Italian brand based in Italy and in Bolivia where for over 15 years has been styling garments made of the finest alpaca wool, an original produce of the Andean highland.

Many are the factors ensuring the accomplishment of garments of excellence as for style and product quality: the supervision of the whole supply chain, as of the hand shearing to the natural dyeing and the making of the model, along with the enthusiasm of Emanuela Venturi and her team of expert and creative local knitters.

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MeDeA is an extraordinary adventure begun more than 15 years ago on the Bolivian highland.

Everything started almost by chance. Among the goods showcased in a little shop in La Paz downtown, there was a tiny sweater with the typical stick figure of a llama and two shabby pom-poms as a final touch. The colors struck me immediately as unusual: – “it’s alpaca wool dyed with herbs”- answered the seller. With herbs? Which herbs? I bought it on the spot.

In the following days (which turned into months and then years) I went wandering through the “mercado de las brujas” the well-known “witches’ market” in La Paz looking for anyone willing to tell me stories and experience of natural dye, when at some point a woman worn out by my questions finally uttered the fateful words, a real magic formula: “Buy a big pot, gather the herbs by the banks of Titikaka, bring the wool. See you tomorrow at my place” – this was my initiation to the world of natural dyeing. Soon enough this woman did not want me in the way anymore and that was when I learnt how to dye by myself. I was taking the wool at Don Eusebio’s, an alpaca farmer shearing his animals in traditional (cruelty free) ways, I then started to design a range of colors and models still characterizing the clothes currently produced.

Research and experimentation well portray the years

when I was gathering and picking the herbs for the dye, testing them over threaded wool by machine or by hand with the spindle. The results were more and more surprising: some amazing garments made of pure alpaca wool, exceptional in softness and silkiness, were taking shape. Color has since the very outset of MeDeA, been its distinctive feature. This kind of color obtained from natural dye is altogether different from the industrial ones that chemistry has accustomed us to. Its peculiarity actually is caught at once by the eye seized within the vibrations and the 3D effect of the harmony stemming from even the most original matches. In such a way every color stands out yet enhancing the other ones.

Unique knits and dresses always distinctive

Precious, original, soft, light, silky, cozy, warm clothes. Produced by expert artisans repository of ancient knowledge; made with the most valued local materials and enriched with the unique Italian style.

Ethical and eco-friendly products

Ethical and eco-friendly products for demanding and responsible customers looking for top-notch quality within a sustainable fashion project respectful of the environment as well as of the workers.